The Bloomberg Center for Public Innovation at Johns Hopkins University (the Center) is now hiring a Marketing Associate to join the Communications Practice. The first-of-its-kind global Center aims to advance the field of public sector innovation by marrying cutting-edge practice with world-class research in order to transform the culture of government, deliver exceptional results for residents, and inspire trust in public service.
Reporting to the Communications Manager, you will support the Center’s expansive communications efforts by focusing on social media and strategic marketing initiatives. The ideal candidate will have prior experience marketing for fast-paced, results-focused organizations and collaborating with multiple partners.
The Center is committed to addressing structural and entrenched racism and recognizes the public sector’s role in perpetuating these legacies. We are looking for candidates committed to dismantling structural and entrenched racism and addressing these issues, both as we build a new organization and advance this work in communities.
Specific Duties & Responsibilities
Social Media Management – 70%
- Executes a social media strategy with an emphasis on audience growth and development.
- Generates reporting and analytics to grow performance and strategy development.
- Deliver error-proof content and audience engagement across social media and new media platforms.
- Collaborates with stakeholders to generate ideas, draft content, and manage approvals for planned and responsive content delivery.
- Drive inbound traffic and on-platform engagement for Center-operated digital channels and increase audience growth and engagement across digital media, platforms, and tools.
- Collaborates in the development and production on written, video, and visual content for digital tools.
- Ensures that the Centers brand and messaging is consistently leveraged and promoted across all social media channels.
- Monitors social channels in real-time to drive engagement, error-proof content delivery, and trend spotting for Center programs, products, and focus areas.
Website Content Coordination & Delivery – 15%
- Collaborate with clients to design, edit, and create digital and new media content including written copy and artwork selection.
- Review and post digital content (e.g., blog, page updates) for Center-operated websites and digital tools.
- Generate regular metrics reports to assess the productivity of web-based activities and incorporate findings in project planning.
- Maintain working knowledge of Search Engine Optimization (SEO), digital marketing, and website design.
Marketing Content Coordination & Delivery – 15%
- Assist in research, writing, editing and the production of promotional materials for print and digital media including feature stories, columns, pitches, and news releases.
- Prepare and coordinate the delivery newsletters and content tools including, but not limited to developing story ideas, drafting, and editing submissions.
- Manage email lists and databases of subscribers and professional contacts.
- Contribute to content development for webinars and conference materials.
- Identify compelling storytelling opportunities from the Centers work.
- Collaborate to ensure all communication projects and marketing efforts comply with Center and university brand and messaging guidelines.
- Support the design and production of branded collateral.
- Other duties as assigned.
Special Knowledge, Skills, & Abilities
- Highly effective verbal and written communication skills including editing skills.
- Displays in-depth knowledge and understanding of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, etc.) and how each platform can be deployed in different scenarios.
- Displays in-depth knowledge and understanding of social media tools (i.e., Hootsuite, Sprout Social, etc.) and monitoring and reporting services.
- Knowledge of regional and national print and broadcast and electronic media outlets, including web-based and online media/information sites.
- Experience with WordPress, Adobe Creative Suite, Canva, and Google Analytics.
- Stays informed of industry best-practices for performance reporting and relevant online tools.
- Ability to organize workflow, prioritize and manage multiple projects, meet deadlines, think critically and creatively, and exercise sound judgment.
- Ability to balance multiple tasks simultaneously and quickly switch between priorities/tasks.
- Awareness of the need for timely communication, ability to identify potential barriers and strategies, and ability to synthesize and integrate information.
- Demonstrated ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
- Able to manage project deadlines and deliverables and multitask on a variety of projects.
- Able to interact effectively with and direct external vendors through long-term efforts.
- Demonstrated ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
- Excellent verbal and written communication skills and ability to collect and synthesize information and provide summary reports.
- Superior organizational skills and ability to set priorities and respond quickly as priorities change.
Minimum Qualifications
- Bachelor’s Degree in related field.
- Two years related experience.
- Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.